Ford CEO Jim Farley Says EV Reveal ‘Model T Moment’ For Company
As Ford Authority reported earlier today, Ford CEO Jim Farley just announced that the automaker will make a rather major EV-related announcement on August 11th, though he didn’t provide too many additional details about that unveiling. It’s possible that the announcement will pertain to the company’s low-cost EV platform that has been in development for a few years now, … Continued
As Ford Authority reported earlier today, Ford CEO Jim Farley just announced that the automaker will make a rather major EV-related announcement on August 11th, though he didn’t provide too many additional details about that unveiling. It’s possible that the announcement will pertain to the company’s low-cost EV platform that has been in development for a few years now, and is expected to underpin a variety of future models. Regardless, Farley is already comparing it to perhaps the biggest moment in Blue Oval history.
“On August 11th – that will be a big day for all of us at Ford,” Farley said during the automaker’s Q2 2025 earnings call with investors. “We will be in Kentucky to share more about our plans to design and build a breakthrough electric vehicle and a platform in the US. This is a Model T moment for us at Ford, a chance to bring a new family of vehicles to the world that offer incredible technology, efficiency, space, and features.”
As Ford Authority previously reported, the Louisville Assembly plant in Kentucky is scheduled to undergo a major retooling late this year as it’s prepped for the production of an all-new electric vehicle. The automaker didn’t confirm those details at first, but later, it submitted plans to the city outlining precisely that. FoMoCo also confirmed that “the first affordable vehicle off this new platform will be a mid-sized electric pickup launching in 2027 that is expected to cater to customers who want more for their money – more range, more utility, more usability.”
The low-cost mid-size Ford EV pickup will use lithium-iron phosphate (LFP) batteries that are being developed with licensed technology that will be built in the U.S., all with an effort to keep costs as low as possible – a revelation that came from Lisa Drake, Ford’s vice president of Technology Platform Programs and EV Systems. It’s possible those batteries will come from the BlueOval Battery Park Michigan site in Marshall, which will begin building those exact types of EV batteries starting in 2026, with the EV pickup expected to launch in 2027.
By Brett Foote
July 31, 2025 12:43 pm
