fath·om | \ ˈfa-thəm

noun 1: a unit of length equal to six feet, used chiefly in measuring the depth of water 2: archaic the span of a person’s outstretched arms

verb 1: to measure the depth of; to sound 2: to penetrate and come to understand

Whether you’re commuting into Vancouver along Highway 1, hauling gear down to Mill Lake Park, or heading out into the backcountry above Harrison, Fraser Valley drivers need a vehicle that adapts as fast as their lifestyle does.

Today, we’re thrilled to introduce the newest addition to the Ford family: The Ford Fathom, Ford’s all-new midsize electric truck built on the Universal EV Platform.

And with a targeted starting MSRP of $28,350 USD (Canadian pricing and local availability details to follow ahead of pre-orders), it’s set to redefine what an affordable, capable EV can be.

What’s in a Name?

“Fathom” holds a double meaning. Historically, a fathom measured six feet—the reach of an open arm span. Over time, it came to mean understanding something completely.

That’s exactly how Ford engineered this truck. Instead of designing a vehicle around a spec sheet, the engineering team started by understanding the driver: their daily commute, their weekend plans, their cargo needs, and their budget.

Key Features Fraser Valley Drivers Will Love

• More Space Than You’d Expect: Fathom comfortably seats five adults and is projected to offer more passenger volume than a Toyota RAV4—making it ideal for weekend trips out to Cultus Lake or carpooling around Abbotsford.
• Built for Practicality & Tech: Features a high-resolution touchscreen, a digital vehicle key, a front trunk (“frunk”), and a bed designed for flexible cargo carrying.
• Bidirectional Power Capability: Power your camping gear at Golden Ears, run work tools on-site, or power essential household devices during stormy Valley power outages.
• Seamless Highway Driving: Every Fathom comes equipped with Ford’s BlueCruise hardware for hands-free highway driving in designated Blue Zones, integrated with Apple Maps for on-ramp to off-ramp navigation. Full compatibility with standard Apple CarPlay and Android Auto is also included.

When Can You Get Yours in Abbotsford?

Pre-orders for the Ford Fathom are scheduled to open in early 2027.

As your trusted Fraser Valley Ford dealership, MSA Ford will keep you updated on Canadian specifications, local trim options, and reservation details as they are announced.

Have questions about transitioning to an electric vehicle?

Visit our showroom at MSA Ford in Abbotsford or contact our team today to learn more about Ford’s growing line of electric and hybrid vehicles.