The Ford Bronco has always been built for drivers who want more than pavement. Now, Ford is taking that spirit even further with the first-ever Bronco Filson — a rugged premium four-wheel drive Sport Utility Vehicle created in collaboration with Filson, the legendary outdoor gear brand known for durable, field-tested equipment.

For drivers in Abbotsford and across the Fraser Valley, the Bronco Filson feels right at home. Whether you are heading out toward Harrison, exploring backroads near Mission, packing for a camping weekend, or dealing with changing weather through Chilliwack, this is a Bronco designed for people who actually use their vehicle for adventure.

What is the Ford Bronco Filson?

The Bronco Filson is the newest member of the Ford Bronco lineup. It combines Bronco’s Built Wild off-road DNA with Filson-inspired materials, storage solutions, and premium craftsmanship.

This is not just a styling package. The Bronco Filson is designed for drivers who want serious trail capability, durable interior materials, and a more refined driving experience without losing the rugged character that makes a Bronco a Bronco.

At MSA Ford in the Fraser Valley Automall right here in Abbotsford, this is the kind of vehicle that fits the way local drivers live — weekday comfort, weekend capability, and enough confidence for British Columbia backroads.

How capable is the Bronco Filson off-road?

The Bronco Filson is built around proven Bronco performance. It uses a 3.0-litre EcoBoost V6 engine, shared with the Bronco Raptor and tuned specifically for this application.

Every Bronco Filson comes standard with the Sasquatch Package, which includes:

• Front and rear electronic locking differentials
• High-performance Fox shocks with internal bypass technology
• 35-inch rugged-terrain tires
• Trail Turn Assist for tighter off-road turning
• Trail 1-Pedal Drive for controlled low-speed rock crawling
• Terrain Management System with Goes Over Any Type of Terrain Modes

Those selectable drive modes include Normal, Eco, Sport, Slippery, Baja, Off-Road, and Rock Crawl.

For Fraser Valley drivers, that matters. From wet roads in Abbotsford to gravel routes, trail access points, snow-covered mountain roads, and weekend trips deeper into British Columbia, the Bronco Filson is designed to give drivers more confidence when conditions change.

What makes the Bronco Filson interior different?

Inside, the Bronco Filson focuses on durable premium materials — the kind that feel refined but are not too delicate for real outdoor use.

The cabin features Filson-inspired colours and textures, perforated quilted leather, durable woven fabric seat trim, a leather-wrapped instrument panel, a leather-wrapped steering wheel, and brass-style accents.

Ford also says the Bronco Filson is the quietest Bronco cabin ever built. Improved airflow, acoustic glass, and enhanced seals help reduce wind and road noise, including nearly 20 percent less perceived wind noise compared with the 2021 Bronco.

Comfort features include ventilated front seats, heated rear seats, and an upgraded B&O audio system. That means you still get the capability expected from Bronco, but with a cabin that feels more settled on the drive from Abbotsford to Vancouver, up the valley, or out toward the mountains.

What storage and utility features does the Bronco Filson offer?

The Bronco Filson’s utility-first design shows up in the details.

Filson-inspired removable saddlebags are integrated throughout the interior, including door-mounted bags and available cargo-area bags made from water- and dirt-resistant materials. These detachable bags are designed for practical gear storage — first-aid kits, camera equipment, fishing gear, trail supplies, or camping essentials.

The Bronco Filson also includes a digital rearview mirror with washer to help maintain visibility when the cargo area is loaded. New power running boards make entry and exit easier, especially with the vehicle’s higher ground clearance.

On the outside, the Bronco Filson features a unique front grille with distinct Bronco lettering, heritage-painted wheel arches, painted mirror caps, and exclusive trail sight tie-downs designed to help secure longer items such as canoes.

For Abbotsford and Fraser Valley owners, these are the practical touches that make a difference when the vehicle is being used for more than commuting.

What is the Bronco Filson First Edition?

Ford will also offer a Bronco Filson First Edition for North America. This launch edition includes exclusive Iron Sands Copper Metallic exterior paint, a unique fender badge, a custom serialized console badge, and Filson-inspired cargo storage bags.

For Bronco enthusiasts, collectors, and outdoor-focused drivers, the First Edition adds another layer of exclusivity to an already unique Ford and Filson collaboration.

When will the Bronco Filson be available?

Orders are expected to open in fall 2026, with vehicles arriving in showrooms in early 2027.

Beginning in July 2026, Ford is also planning a Bronco Filson Tour, giving customers a closer look at the design, materials, and capability behind this new model.

Why does the Bronco Filson matter for Fraser Valley drivers?

The Bronco Filson brings together three things many British Columbia drivers care about: real off-road capability, durable materials, and everyday comfort.

It is built for people who want a vehicle that can handle weekday driving in Abbotsford, family trips across the Fraser Valley, wet-weather confidence, camping gear, trail access, and mountain-road weekends.

That makes the Bronco Filson a strong fit for drivers who want more than a premium Sport Utility Vehicle. They want something that feels ready for where they actually live.

To learn more about future Bronco Filson availability, contact MSA Ford in the Fraser Valley Automall right here in Abbotsford. MSA Ford has proudly served the Fraser Valley for 75 years.